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Digital Marketing Strategist

2 months ago

Kidderminster, Worcestershire, United Kingdom Green Shoots Recruitment Full time
Digital Marketing and Brand Manager Job Description

We are seeking a highly skilled Digital Marketing and Brand Manager to join our team at Green Shoots Recruitment.

The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy to drive business growth and brand awareness.

Main Responsibilities:

  • Develop and execute a digital marketing strategy to achieve business objectives
  • Manage and maintain the company website, social media presence, and online advertising campaigns
  • Monitor and analyze website traffic, customer engagement, and campaign performance using tools like Google Analytics
  • Identify trends, insights, and opportunities to optimize digital marketing spend and performance
  • Collaborate with the marketing team to develop and implement quarterly and annual marketing plans
  • Manage consumer email marketing campaigns to drive engagement and click-through
  • Oversee sales contact and prospect management system, and extract and manipulate data from CRM systems
  • Generate data for sales campaigns and produce quarterly sales mapping reports for all businesses
  • Monitor internet copyright and data protection developments and communicate these to senior management

Requirements:

  • Proven experience in digital marketing and brand management
  • Strong understanding of digital marketing channels, including social media, email, and online advertising
  • Excellent analytical and problem-solving skills
  • Ability to work collaboratively with cross-functional teams
  • Strong communication and project management skills

Salary: £34-39k OTE, based on experience and suitability