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CRM Marketing Manager

2 months ago

London, Greater London, United Kingdom Jamie Miller Recruitment Full time
About the Role

We are seeking a highly skilled CRM Manager to join our team at Jamie Miller Recruitment. As a key member of our marketing team, you will be responsible for leading the CRM function and driving improvements across CRM performance.

Key Responsibilities
  • CRM Strategy and Planning: Develop and implement a comprehensive CRM strategy that aligns with the company's business objectives.
  • Automation and Workflow Management: Create, enhance, and maintain automation using nurturing workflows to drive customer engagement and retention.
  • Marketing Collaboration: Work closely with the wider marketing team to define audience segmentation and create targeted email communications.
  • Lead Management: Set up lead scoring across all brands and create processes for lead handover to ensure seamless customer experience.
  • Deliverability and Compliance: Act as the company's in-house expert on deliverability, monitoring scores, and troubleshooting issues to ensure compliance with internal practices and external laws and regulations.
  • Reporting and Analytics: Setup and run reports and dashboards to provide relevant data to sales and management teams.
Requirements
  • Experience: Minimum 3 years of experience in online CRM marketing, with a proven track record of managing retention and CRM programs.
  • Skills: Proven experience of working in a sales-driven commercial trading environment, with a strong understanding of data protection and privacy legislation.