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Lead Marketing Automation Specialist

3 months ago


Manchester, United Kingdom Forward Role Recruitment Full time

Lead Marketing Automation Specialist

Highly competitive remuneration

Central location

Comprehensive benefits package including 25 days of annual leave plus public holidays and an additional day off for your birthday

Forward Role Recruitment is partnering with a rapidly expanding, global Business Services organization to find a Lead Marketing Automation Specialist.

As part of a dynamic Marketing Automation team consisting of five members, each individual has experienced at least one promotion, with numerous opportunities for further advancement and professional growth supported by the organization.

The team consistently embraces cutting-edge technology, utilizing top-tier platforms such as Salesforce and Marketo.

This role offers an exhilarating and fast-paced work environment where each day presents new challenges.

Key Responsibilities:

  • Design and evaluate campaigns and automations using Marketo
  • Develop, manage, and enhance nurture journeys for key prospect and customer interactions
  • Implement automation and AI strategies to improve lead management processes
  • Assist team members by sharing your strategic insights
  • Deliver weekly and monthly performance reports on email journeys relative to established targets
  • Engage with essential stakeholders to understand the sales funnel and refine nurture programs

Qualifications Required:

  • Proficient experience with Marketing Automation tools such as Marketo or Salesforce Marketing Cloud
  • Understanding of lead scoring methodologies and the application of last touch and multi-touch attribution to optimize lead engagement
  • Capability to establish automations and integrations between CRM systems and various platforms
  • Background in data analysis and reporting, along with familiarity with lead generation metrics