Digital Marketing Coordinator

1 week ago

Londonderry Co Londonderry, United Kingdom Lithe Full time
About Lithe

Lithe is a leading B2B software product and services company with a global presence. Our innovative AI-driven digital transformation product, Ondox, empowers large enterprises to accelerate their business processes, enhance customer engagement, and drive growth.

Job Summary

We are seeking a talented Digital Marketing Assistant to support our marketing initiatives and contribute to the growth of our digital presence. As a key member of our marketing team, you will assist in executing and optimizing digital marketing strategies, developing engaging content, and analyzing campaign performance.

Key Responsibilities
  • Assist the Marketing Manager in developing and implementing digital marketing campaigns across various channels, including social media, email, and the company website.
  • Support in crafting SEO-friendly content, including blog posts and social media updates, to enhance our online presence.
  • Create visually engaging content for digital marketing campaigns using Canva, ensuring consistency with our brand identity.
  • Help manage and update the company website through WordPress, ensuring accuracy and relevance of content.
  • Conduct social listening to monitor and engage with online communities and brand mentions on social media platforms.
  • Track and report on the performance of digital marketing campaigns, providing insights for improvement.
  • Assist in maintaining email marketing campaigns, including building email lists, creating newsletters, and tracking engagement.
  • Perform market research and competitor analysis to support the development of marketing strategies.
  • Collaborate with internal teams to ensure brand consistency across all digital touchpoints.
  • Maintain marketing data and performance metrics in Excel for analysis and reporting.
Requirements
  • Recent university graduate with a degree in Marketing or a related field.
  • Proficiency in Microsoft Office Suite, with experience using Canva for content creation preferred.
  • Familiarity with WordPress (or willingness to learn) and Google Analytics, Google Ads, or other digital marketing tools.
  • Good knowledge of SEO and digital marketing best practices, with experience with email marketing platforms like Mailchimp or Constant Contact.
What We Offer
  • Opportunity to learn and grow in the B2B digital marketing field.
  • Collaborative work environment with a passionate team.
  • Flexible work arrangements, including remote working options.

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