Senior Marketing Analytics Leader
3 weeks ago
Position Summary
We are seeking a Senior Marketing Analytics Manager to spearhead the Marketing division at the National Trust. This role will oversee a skilled team of data analysts and marketing professionals dedicated to evaluating and enhancing multi-channel marketing initiatives and supporter experiences. As a pivotal leader, you will define the vision and strategic direction for your team, providing valuable insights to the organization regarding our audience and the effectiveness of National Trust marketing efforts. The influence of your contributions will be felt throughout the organization.
Marketing at the National Trust is central to fostering connections between individuals and places. Through data and insights, we strive to comprehend the behaviors and motivations of our supporters, enabling us to cultivate meaningful relationships, promote one of the nation's cherished brands, and encourage individuals to visit, become members, donate, or volunteer.
Work Environment
Our organization is larger and more complex than it may appear, with passionate individuals eager to achieve more.
We are committed to inclusivity, ensuring that everyone feels a sense of belonging.
Your primary work location will be our head office, with opportunities to discuss and establish remote working arrangements that suit both you and the Trust.
Key Responsibilities
As part of the Supporter Data & Customer Journeys team, you will be tasked with delivering marketing and audience analytics to various stakeholders across the Trust.
You will cultivate and enhance your team’s capabilities to utilize our advanced marketing and data platforms (Salesforce Marketing Cloud, Data Cloud, Marketing Intelligence, Tableau, and Snowflake), guiding them in conducting thorough analyses, identifying trends in audience behavior, and presenting findings in a clear, actionable manner that aids stakeholders in understanding audience needs. You will also lead the implementation of our marketing segmentation strategy to facilitate personalized customer journeys.
Collaboration with cross-functional teams will be essential, building upon existing foundations to ensure appropriate data access for marketing and other Trust areas. You will partner with IT and Data teams to uphold data quality standards and ensure compliance with data privacy regulations.
Candidate Profile
While you are encouraged to review the full role profile for comprehensive details, we are particularly interested in candidates who possess:
- Proven experience as an organized and inspiring team leader with a track record of developing data analysts.
- Extensive knowledge and experience in customer analytics and segmentation strategies.
- Expertise in cross-channel marketing analytics, including channel performance and attribution.
- A methodical approach to scoping and delivering analytics and insights.
- The ability to distill complex analyses into actionable insights that inform business investment decisions.
- Strong communication skills to convey complex information effectively to non-technical audiences.
- Experience with databases, data models, SQL, and marketing/digital analytics tools.
- Proficiency in facilitating data-driven customer journeys and experiences.
Compensation and Benefits
The National Trust is dedicated to fostering an inclusive culture where diversity is celebrated. We aim for our workforce to reflect the communities we serve. We value differences and strive to ensure that everyone feels welcome in our teams.
• Comprehensive pension scheme of up to 10% of basic salary
• Complimentary access to National Trust locations for you, a guest, and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• Electric vehicle lease scheme
• Employee discounts on various services, including gym memberships and shopping
• Generous holiday allowance of up to 32 days, with options for additional leave
• Flexible working arrangements where feasible
• Employee assistance program
• Free parking at most Trust locations
For more information about the benefits we offer, please refer to our resources.
Commitment to Diversity
The National Trust is committed to creating a fair and equal society, free from discrimination. We celebrate diversity and encourage individuals from all backgrounds to apply.
Safeguarding Commitment
The National Trust prioritizes safe recruitment processes to attract and appoint suitable staff and volunteers. We do not accept applicants unsuitable for working with children, young people, or vulnerable adults.
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