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Global Brand Manager
2 months ago
Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 100 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. As a key player in our organization, you will be responsible for leading and executing the brand growth agenda of Karo's biggest brand: Lamisil.
Key Responsibilities- Brand Growth Leadership: Develop and execute a comprehensive brand growth plan to drive sales, share, and brand equity for Lamisil.
- Business Performance Management: Deliver business targets and performance expectations aligned with the global brand plans, ensuring a strong commercial P&L management.
- Global Category Team Collaboration: Work closely with the global category team and markets to create and deliver a consumer and HCP driven brand growth plan, accelerating sales, share, and brand equity.
- Market Strategy Development: Design and execute a global market strategy to win in critical markets, driving brand growth and performance.
- Brand Planning and Execution: Collaborate with the Global Marketing Manager to build the global 1-3 year brand growth plan and drive performance in line with this plan, in collaboration with markets.
- Global Data-Driven Communication: Lead the global data-driven communication plan both to consumers and HCP, ensuring a strong brand presence and performance.
- Media Strategy and Optimization: Oversee the global media strategy, learnings, and optimization at the global level, with a focus on key markets and direct markets.
- Brand Search and Media Sufficiency: Ensure global brand search and media sufficiency through close collaboration with teams and markets.
- Brand Toolkit Development: Lead the creation of global toolkits for consumers and HCP, aligned with brand heart and media plans.
- Brand Asset Creation: Lead cross-functional internal and external teams to create and deliver best-in-class brand assets and guidelines.
- Communications Planning: Work in partnership with the Skin Squad content and performance managers to deliver a winning communications plan based on P2P priorities and findings.
- Brand Performance Analysis: Analyze global and local brand performance, identifying drivers and drainers, and driving corrective action to improve performance.
- Experience: 5+ years of experience in product management and brand management of health & beauty products or FMCG at local level (UK, Germany mainly) and preferably at a regional/global level.
- Proven Track Record: Proven track record of successful brand building and full commercial P&L management in competitive categories and ideally in the Skin/Foot Health category.
- Understanding of E-Commerce: Detailed understanding of what it takes to win in eComm channels.
- International Experience: Experience on a variety of brands & categories across markets, especially European markets (preferably in UK and Germany) as well as international experience outside Europe (preferably USA, Australia, or Asia).
- Brand Planning: Ability to strongly contribute to brand planning at a local and, ideally, global level.
- Leadership and Collaboration: Leadership capability in the development and delivery of successful integrated digital campaigns, in collaboration with external agencies, as part of broader connections plans and based on performance tracking.
- Communication and Teamwork: Highly skilled in delivering brand performance and leading complex cross-functional initiatives with successful outcomes, within a remote matrix organization.
- Language Skills: Fluent in written and spoken English.
- Regulated Categories Experience: Experience of marketing in regulated categories, ideally within consumer healthcare.
- Alignment with Company Values: Motivated by Karo's mission to improve people's everyday health and aligned to our values – Challenge, Act, Connect, Care.
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability, or age.
