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Strategic Public Relations Manager

3 months ago

Altrincham, Trafford, United Kingdom Payl8r Full time

Exciting Opportunity in Public Relations - Part-Time Role

At Payl8r, we are at the forefront of financial technology, and we are seeking a talented PR professional to join our dynamic communications and marketing team. Your primary responsibility will be to enhance and uphold the visibility, reputation, and public perception of our brands. With a well-established presence and a recent launch, this is a pivotal moment for our organization.

We are looking for an individual who possesses a strategic mindset while being detail-oriented. You will be a true professional capable of forging meaningful connections with diverse audiences, consistently identifying opportunities, pitching compelling stories, and fostering strong media relationships to support each brand's strategic goals. This role demands resilience, tenacity, and professionalism, as you will be part of a vibrant team that thrives on creativity and collaboration.

Key Responsibilities:

Content Development - Create engaging press releases, insightful articles, and impactful social media content. Collaborate with the Creative Director to transform PR themes into memorable campaigns and events.

Media Engagement - Cultivate new and existing relationships with influential journalists, industry analysts, and key stakeholders to secure media coverage and elevate our company's profile.

Campaign Leadership - Oversee the planning, execution, and assessment of strategic PR initiatives that align with product launches, corporate announcements, and broader marketing objectives.

Internal Messaging - Work closely with the marketing team and other internal partners to ensure consistent and aligned communication across all channels.

Industry Insights - Monitor industry trends and competitor activities, providing valuable insights to inform our PR strategies.

Crisis Management - Collaborate with senior management to act as a spokesperson and develop proactive strategies to address potential reputational challenges.

Performance Measurement - Analyze media coverage and campaign performance metrics to assess the effectiveness of PR efforts and identify areas for improvement.

Qualifications:


• Degree in Public Relations, Communications, Journalism, or a related field is preferred.


• Minimum of 3 years of experience in PR or corporate communications, ideally within the fintech or financial services sector.


• Strong grasp of the brand landscape, including key players and regulatory considerations.


• Exceptional writing and storytelling abilities, with a knack for simplifying complex information for diverse audiences.


• Proven success in securing media coverage and building relationships with journalists and influencers.


• Strategic thinker with a track record of developing innovative PR campaigns that enhance brand visibility.


• Strong analytical skills and familiarity with PR measurement tools.


• Excellent interpersonal and communication skills.

What We Offer:


• The chance to work within a small, creative team of award-winning marketers.


• A vibrant work environment that promotes well-being and creativity.


• Competitive salary package.


• Opportunities for professional growth and development.


• Employee assistance programs and wellness initiatives.

Join us at Payl8r and be part of a team that is passionate about making finance accessible and inclusive.