Email Marketing Executive
2 weeks ago
We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team at The Entertainer. As a key member of our digital marketing team, you will be responsible for driving customer engagement and sales through timely, personalized, and relevant communications.
Key Responsibilities- Develop and maintain an email schedule to achieve business goals related to online sales, customer engagement, and overall growth.
- Create compelling email content for various audiences, including customers and subscribers.
- Analyze performance and report on success and learnings to the wider online community during trading sessions.
- Ensure accuracy and relevancy of communications and maintain the health of our current CRM/platform, Emarsys.
- Identify areas of improvement related to content, ways of working, data, or technical development.
- Design and manage triggered email programs.
- Manage relationships with external agencies to drive performance and continuously improve the channels.
- Align with internal stakeholders across the business, build working relationships.
- Ensure our CRM fully supports brand and commercial initiatives.
- Ensure we are legally compliant through GDPR.
- Stay up-to-date with trends and opportunities, utilizing and building on them to drive future campaigns.
- Manage stakeholder expectations to ensure success of email as a channel for The Entertainer and Early Learning Centre.
- Intermediate skills in Microsoft Office applications, including Word, Excel, PowerPoint, and Teams.
- Potential to manage, lead, develop, and coach a junior team member.
- Full UK, valid driver's license.
- Good knowledge of CRM/email marketing tools.
- Excellent written and verbal communication skills.
- Working knowledge of analytics packages (Google/Adobe).
- Previous user of graphic design software (Illustrator/Photoshop).
- Ability to manage multiple workstreams, priority planning.
- 2-3 years' experience in a similar role, ideally within a retail business.
- Highly organized and able to use spreadsheets to manage calendars and report on performance.
- Experience working with agencies and solutions providers.
- Experience of working alongside affiliate marketing and paid search managers.
- Degree-level qualification or equivalent.
- Birthday Leave plus 33 days of holiday (including Bank Holidays)
- Annual Bonus scheme
- Retail Trust & Virtual GP
- Pension salary sacrifice
- Flexible access to your pay via Wage Stream
- Generous toy discount
- Enhanced maternity and paternity pay
- High Street and leisure discounts
- Cycle to work scheme
- Life Cover
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