Shopper Marketing Manager
1 week ago
Job Title: Shopper Marketing Manager
Job Type: Full-time
Industry: Food and Beverage
Company: Tarsh & Partners Marketing Recruitment
Location: Remote (West of London)
Job Type: Permanent
Salary: £50,000 - £60,000 per annum
Benefits: £6,000 car allowance & bonus package
Job Summary:
We are seeking an experienced Shopper Marketing Manager to join our team at Tarsh & Partners Marketing Recruitment. As a Shopper Marketing Manager, you will be responsible for developing and executing shopper marketing campaigns that drive sales and brand awareness for our client, a major food manufacturer.
Key Responsibilities:
- Develop and execute shopper marketing campaigns that drive sales and brand awareness
- Work closely with key retail customers to build and deliver insightful, differentiated shopper campaigns
- Manage and optimize the day-to-day relationships with third-party agency partners
- Guide and develop the Shopper Marketing Executive through all responsibilities and tasks
- Manage budget and investment levels for shopper marketing campaigns
- Promote a 'shopper first' mindset across the business and consider the shopper in every business decision
- Interpret industry, category, customer, and shopper data to translate it into clear opportunities for the business
Requirements:
- Robust shopper, customer, trade, or category marketing experience gained in a leading FMCG environment
- Experience developing and delivering media plans and campaigns
- Understanding of the full shopper journey touchpoints
- High level of attention to detail
- Commercial savvy and a good grasp of the grocery retail environment
- Excellent communication and project management/organisational skills
- Strong team player with a can-do attitude and drive for achievement
What We Offer:
We offer a competitive salary, £6,000 car allowance, and bonus package. You will also have the opportunity to work with a major food manufacturer and develop your skills and experience in shopper marketing.
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