Business Development Manager

7 days ago

Sittingbourne, Kent, United Kingdom Knauf Full time
About the Role

We are seeking a highly skilled and experienced Strategic Portfolio Director to join our team at Knauf. As a key member of our Marketing department, you will be responsible for driving the strategic direction and profitability of our product portfolio.

Key Responsibilities
  • Market Analysis: Conduct thorough market analysis to identify customer requirements, unmet needs, and opportunities for growth.
  • Competitor Analysis: Analyze competitor portfolios to understand their impact and trade-offs, and develop strategies to differentiate our products.
  • Product Strategy: Develop and implement product strategies aligned with our business goals and ambitions, using customer and market insights to inform decision-making.
  • Commercial Acumen: Demonstrate high commercial acumen in proposition development, linking back to our overarching business strategy.
  • Portfolio Management: Analyze and manage our product portfolio by customer, sector, and key performance indicators (KPIs).
  • Product Lifecycle Management: Complete product lifecycle management for our portfolio, from new product development (NPD) to repositioning, extensions, and go-to-market strategies.
  • Range Review: Deliver annual range reviews for our product categories, ensuring alignment with our business strategy and goals.
  • KPI Management: Set, manage, and review product KPIs, and recommend and implement corrective measures to keep the business on track to achieve its budget.
  • Collaboration: Work closely with the Marketing team to execute campaigns and programs with brilliance, ensuring post-evaluation to improve future initiatives.
  • Document Management: Ensure robust control of document versions, managed through our Document Management System.
Requirements
  • CIM Marketing or Business Qualification: Possess a CIM Marketing or business qualification, or equivalent experience.
  • Leadership and Management Experience: Demonstrate leadership and management experience, with the ability to influence and inspire change at all levels.
  • Commercial and Analytical Skills: Possess commercial and analytical skills, with experience working within the construction sector.
  • Track Record of Delivering Growth: Demonstrate a track record of delivering growth and profitability across a product category.
  • Proven Record of New Product Development: Possess a proven record of bringing new products to market.
  • Experience of Cross-Functional Working: Have experience working cross-functionally in project management and delivery.
  • Highly Commercial: Be highly commercial, with the ability to manage budgets and calculate return on investment (ROI).
  • Relationship Building: Possess strong relationship-building skills, with the ability to network confidently.
  • Customer Focus: Demonstrate a customer-focused approach, with the ability to tailor messaging to audience needs and requirements.
  • Collaborative Team Player: Be a collaborative team player, with the ability to work effectively with others.

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