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Shopper Marketing Professional

2 months ago

High Wycombe, Buckinghamshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time
Shopper Marketing Manager

Job Summary:

We are seeking a highly skilled Shopper Marketing Manager to join our team at Tarsh & Partners Marketing Recruitment. As a key member of our FMCG marketing team, you will be responsible for developing and executing shopper marketing campaigns that drive sales and brand growth.

Key Responsibilities:

  • Develop and implement shopper marketing strategies that align with business objectives
  • Collaborate with cross-functional teams to create and execute omnichannel marketing campaigns
  • Manage and optimize budgets to achieve maximum ROI
  • Lead customer presentations and drive regular contact with key accounts
  • Present compelling insight-led shopper marketing plans with conviction
  • Manage the launch of NPD & innovation platforms in store to drive trial and penetration
  • Optimize relationships with third-party agency partners to foster a collaborative and efficient way of working
  • Guide and develop the Shopper Marketing Exec through all responsibilities and tasks
  • Manage budget and investment levels for accounts, including monthly financial reviews
  • Promote a 'shopper-first' mindset across the business and consider the shopper in every business decision
  • Interpret industry, category, customer, and shopper data to translate into clear opportunities for the business

Requirements:

  • Robust shopper, customer, trade, or category marketing experience gained in a leading FMCG environment
  • Experience developing and delivering media plans and campaigns
  • Understanding of the full shopper journey touchpoints
  • High level of attention to detail
  • Commercial savvy and a good grasp of the grocery retail environment
  • Excellent communication and project management/organizational skills
  • Strong team player with a can-do attitude and drive for achievement

About Us:

Tarsh & Partners Marketing Recruitment is a leading recruitment agency specializing in FMCG marketing roles. We are passionate about connecting talented professionals with exciting opportunities in the industry.