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Data-Driven Campaign Strategist

2 months ago

London, Greater London, United Kingdom TIKTAL OU Full time
About the Role

TikTal OU is seeking a highly skilled Data-Driven Campaign Strategist to join our team on a short-term contract. As a key member of our team, you will play a critical role in developing and implementing a benchmark and creative tagging tool that leverages data-driven insights to forecast the potential success of influencer campaigns.

Key Responsibilities
  • Data Analysis and Insights: Gather, clean, and organize large data sets from various sources to ensure accuracy and reliability. Analyze data to identify trends, patterns, and correlations, providing insights into business performance, customer behavior, and market trends.
  • Dashboard Development: Develop and maintain dashboards, reports, and data visualizations to effectively communicate findings to stakeholders.
  • Strategic Recommendations: Provide actionable insights based on data analysis to guide decision-making, improve processes, and optimize business strategies.
  • Quality Assurance: Ensure the integrity and accuracy of data by performing quality checks and validation processes.
  • Collaboration: Work closely with cross-functional teams, including delivery and operations, to align data insights with business goals.
Requirements
  • Minimum 5 years of experience in data analysis, media analysis, strategy development, or campaign analysis, ideally within the influencer marketing or digital marketing space.
  • Strong proficiency with data analysis tools and technologies, including SQL, Python, Looker Studio, Excel, and BI platforms like Tableau or Power BI.
  • Excellent analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
  • Strong understanding of influencer or digital marketing metrics and performance indicators.
  • Ability to work independently and manage multiple tasks within tight deadlines.
  • Strong communication skills to effectively convey data-driven insights to non-technical stakeholders.
  • Experience with predictive modeling and forecasting techniques is a plus.
  • Collaborative mindset with the ability to work effectively within cross-functional teams.
What We Offer
  • Fully remote and full-time work arrangement.
  • Friendly work environment.
  • In-Person company retreats / virtual gatherings.
  • Growth opportunities at a fast-growing startup.
  • 9AM - 7PM EST work schedule.
  • Independent contractor relationship.
  • Monthly fixed compensation + commission (bonus).