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Ecommerce Director and Digital Strategist

2 months ago

London, Greater London, United Kingdom Alexander Steele Recruitment Full time
About the Role

Alexander Steele Recruitment is seeking a highly skilled and experienced Head of eCommerce & Digital Marketing to join a successful and market-leading FMCG brand. This is a rare and exciting opportunity to lead the company's digital marketing efforts and drive eCommerce strategy.

Key Responsibilities

The ideal candidate will have:

  • Develop and implement a comprehensive digital strategy to increase eCommerce sales and enhance brand visibility.
  • Oversee the management of the eCommerce platform, ensuring a seamless and efficient customer journey.
  • Implement strategies to optimise website design, user experience (UX), and customer journey to increase conversion rates.
  • Collaborate with product and inventory teams to ensure product listings are optimised for both search and user experience.
  • Analyse sales data to identify trends, forecast demand, and optimise inventory management.
  • Ensure the eCommerce platform is integrated with other digital marketing efforts for a cohesive strategy.
  • Develop and execute a comprehensive SEO strategy to increase organic search rankings and visibility.
  • Conduct keyword research and optimise website content, including blogs, product descriptions, and metadata.
  • Monitor and analyse SEO performance using tools like Google Search Console, Ahrefs, Screaming Frog and adjust as needed.
  • Stay updated with the latest SEO trends and algorithm changes.
  • Design and implement direct email marketing campaigns to engage and retain customers.
  • Develop segmentation strategies to personalise email content for different audience segments.
  • Analyse campaign performance and adjust strategies for better engagement and conversion rates.
  • Ensure compliance with anti-spam and data protection regulations.
  • Create and execute a social media strategy aligned with brand values and goals, focusing on organic growth.
  • Develop and curate engaging content for various social media platforms.
  • Monitor social media trends and leverage them to increase brand visibility and engagement.
  • Foster community engagement by responding to comments and messages in a timely manner.
  • Lead digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.

The ideal candidate will have:

  • A degree in eCommerce, Digital Marketing, PR, Business, or a related field.
  • A minimum 5 years of experience in eCommerce Trading and platform management, Digital Brand management, PR management or a related digital commerce trading and marketing role.
  • The ability to think long-term and to identify both opportunities and threats to the brand.
  • Exceptional written and verbal communication skills.
  • A proven track record of executing innovative brand campaigns.