Digital Marketing Director
2 months ago
Job Title: Digital Marketing Director
Job Summary:
Mccormick & Company is seeking a visionary Digital Marketing Director to lead the development and execution of a comprehensive digital marketing strategy. The ideal candidate will have a strong background in digital strategy, a passion for leading digital transformation initiatives, and a proven track record of delivering results.
Key Responsibilities:
- Develop and execute a digital marketing strategy that aligns with the company's overall objectives.
- Lead the implementation of digital marketing transformation initiatives, including the launch of new websites, digital shelf optimization, and the development of end-user journeys.
- Collaborate with cross-functional teams to create integrated campaigns that deliver a consistent and engaging brand message across all digital channels.
- Oversee the selection, engagement, and management of external agency partners and other third-party service providers.
- Work with media teams to allocate marketing budgets and resources efficiently to maximize impact and achieve marketing and sales targets.
- Provide executive leadership with insights and analysis on digital marketing trends, competitor activities, and market opportunities.
Requirements:
- Bachelor's or master's degree in Marketing, Digital Media, Business Administration, or a related field.
- Extensive experience in digital marketing, with a proven track record of developing and executing successful digital marketing strategies.
- Strong leadership skills, with experience leading digital marketing teams and fostering a collaborative, innovative, and results-oriented work culture.
- Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing strategies.
- Outstanding communication and interpersonal skills, capable of engaging effectively with all levels of the organization and building strong external partnerships.
Work Environment:
Office/Hybrid
Mccormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Why Work at McCormick?
United by flavor. Driven by results.
As a McCormick employee, you'll be empowered to focus on more than your individual responsibilities. You'll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it's growing.
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