Senior Marketing Specialist

1 day ago

Egham, Surrey, United Kingdom Enterprise Mobility Full time

About the Role

We are seeking a highly skilled Senior Marketing Specialist to join our team at Enterprise Mobility, a leading global mobility company. As a Senior Marketing Specialist, you will play a key role in developing and executing marketing strategies to drive business growth and profitability across our EMEA franchise network.

Key Responsibilities

  • Build strong relationships with our franchise partners to support them in local marketing initiatives, including digital, website, social, and print media, sales collateral, email, sponsorship activation, and PR.
  • Manage aspects of local marketing delivery, working with internal marketing teams to execute plans across digital, experiential, and Above The Line, and measure impact against pre-defined KPIs.
  • Collaborate with franchise partners and the Digital Product Team to ensure partner websites meet EHI standards and incorporate best practices and learnings from other sites.
  • Develop and manage marketing messaging and templates for partners to utilize.
  • Manage key market activations and projects funded by the marketing fund, including awareness and consideration marketing campaigns supporting lines of business spanning B2B or B2C.
  • Provide stakeholders with local performance and budget updates, including marketing fund expenditure.
  • Manage project timing and budgets of local projects.
  • Identify new opportunities and support the development and execution of them.
  • Stay up-to-date with industry trends and best practices through ongoing learning and development.

Requirements

  • Strong relationship-building skills to work effectively with franchise partners and internal teams.
  • Ability to focus on accomplishing and achieving positive results.
  • Excellent communication and interpersonal skills to work with diverse groups of individuals.
  • Ability to maintain a steady and positive attitude in challenging situations.
  • Strong planning and organizational skills to prioritize tasks and meet deadlines.
  • Proactive and able to work autonomously.

Additional Information

Please note that all applicants must have the ability to pass a security check involving financial probity and basic criminality.

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