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Senior Marketing Specialist

2 months ago

Egham, Surrey, United Kingdom Enterprise Mobility Full time

About the Role

We are seeking a highly skilled Senior Marketing Specialist to join our team at Enterprise Mobility's European Head Office in Egham, Surrey. As a key member of our marketing team, you will be responsible for developing and executing marketing plans to drive growth and profitability across our EMEA franchise network.

Key Responsibilities

  • Build strong relationships with our franchise partners to support them in local marketing initiatives, including digital, website, social, and print media, sales collateral, email, sponsorship activation, and PR.
  • Manage aspects of local marketing delivery, working with internal marketing teams to execute plans across digital, experiential, and Above The Line, and measure impact against pre-defined KPIs.
  • Collaborate with franchise partners and the Digital Product Team to ensure partner websites meet EHI standards and incorporate best practices and learnings from other sites.
  • Develop and manage marketing messaging and templates for partners to utilize.
  • Manage key market activations and projects funded by the marketing fund, including awareness and consideration marketing campaigns supporting B2B and B2C lines of business.
  • Provide stakeholders with local performance and budget updates, including marketing fund expenditure.
  • Manage project timing and budgets of local projects.
  • Identify new opportunities and support the development and execution of them.
  • Stay up-to-date with industry trends and best practices through ongoing learning and professional development.

Requirements

  • Strong relationship-building skills, with the ability to work effectively with people at all levels.
  • Results-driven, with a focus on achieving positive outcomes.
  • Ability to work well with diverse groups of individuals.
  • Positive attitude, with the ability to maintain a steady and positive demeanor in challenging situations.
  • Strong planning and organizational skills, with the ability to prioritize tasks and workload to meet deadlines.
  • Effective communication skills, both verbally and in writing.
  • Proactive and able to work autonomously.

Additional Information

Please note that all applicants must have the ability to pass a security check involving financial probity and basic criminality.

Hours: 40 per week. Salary: Competitive. Location: Egham, Surrey, TW20 9FB. Hybrid working optional (3 days office, 2 days home).