Marketing and Communications Strategist

4 days ago

White City, United Kingdom AXIOM MATHS Full time
About Axiom Maths

Axiom Maths is a registered education charity on a mission to make England and Wales a more productive and socially mobile country. Our goal is to stop the loss of human potential that affects both individuals and society as a whole.

We do this by finding children with mathematical potential, especially those from disadvantaged backgrounds, and guiding them along a path to mathematical excellence. We take a dual-pronged approach: providing an in-school program to improve their experience of maths, and tackling harmful views in society that stop children from feeling like maths is for them.

About the Role

The Marketing and Communications Strategist's job is to build Axiom Maths' brand recognition with our target audiences, such as teachers, Heads of Maths, and Headteachers. This will enable us to expand our reach to the pupils we seek to serve.

You will achieve this by having a strategic vision for the brand, a fierce determination to represent it well, and by leading on the production of content that tells the Axiom Maths story.

Key Responsibilities
  • Owning the Axiom Maths Brand, being responsible for how we appear to the outside world
  • Being the go-to person in the wider team about how to represent Axiom Maths
  • Working with our web developers to ensure our website is as high-impact as possible
  • Leading on social media strategy and implementation
  • Ensuring we have appropriate collateral and merchandise for conferences, etc
Telling the Axiom Maths Brand Story
  • Lead on the content we produce and share to build our brand. This includes:
  • Owning the content calendar, and ensuring we have a drumbeat of engaging content for our target audiences over the key points of the year
  • Developing the package around each piece of content so that we can effectively communicate to all our audiences, such as presentations and social media graphics to share research findings
  • Drafting press releases, blogs, and opinion pieces
Supporting the Wider Team
  • Coordinating our presence at conferences and promotional events
  • Designing simple collateral for external-facing use, such as flyers about our offer or graphics about our impact
  • Maintaining the 'voice' of Axiom Maths in written materials, for example by proof-reading or giving feedback on external-facing materials
  • Working alongside the CEO to ensure our story is consistently 'on message'
Project Work

There will also be opportunities to develop shorter-term projects outside of the BAU which contribute to our objectives and key results and support you to develop your experience further.

Requirements
  • Excellent writing abilities
  • Experience creating stories, narratives, or brands that capture an audience's attention
  • Experience working with senior leaders
  • A strategic mind that can think over a 12-month period, not just an individual 'comms moment'
  • Knowledge of effective social media use
  • Ability to create content such as presentations, marketing documents, or graphics
Desirable Skills
  • Experience building a brand, ideally for a new entrant or in a rebrand situation
  • Enthusiasm to use emerging technology (such as AI) to work efficiently
  • Adaptability to use project management tools (we use Notion) that are right for the job
What We Offer
  • Salary - £44,000 per annum
  • Currently operating an agile working policy with one core team day (Tuesday) in the office, central London
  • Flexible Working: We work flexibly by default, and value outcomes not hours worked. All our team are empowered to organise their work in a way that balances their work and life
  • Annual leave - 27 days (excluding bank holidays) increasing by 1 day after 2 years tenure up to 30 days
  • Pension - 11% employer-only contribution (plus life assurance)
  • Work from Home - £500 working from home allowance to purchase equipment (in addition to the laptop we provide)
  • Employee assistance programme: All our employees have access to a confidential employee assistance programme, which provides information and advice on a wide range of topics affecting their work or personal life
  • Books: Any employee can expense the purchase of any book that they believe will help make them better at their job
  • Company off-sites: We organise three off-sites a year, each lasting two days (with an overnight stay). This is a chance for us to come together, do essential planning, and celebrate our wins

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