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Digital Marketing Strategist

2 months ago


City of London, United Kingdom Talent Forte Full time
About the Role

Talent Forte is seeking a highly skilled Digital Marketing Strategist to join our team. As a Paid Advertising Manager, you will be responsible for developing and executing paid search marketing campaigns to drive business growth and revenue.

Key Responsibilities
  • Campaign Management: Develop and manage existing paid search marketing campaigns, ensuring performance goals are met through budget management, creative development, and proactive analysis.
  • Strategic Development: Identify and develop new opportunities to generate new customers and increase sales through new channels and business models.
  • Performance Monitoring: Regularly monitor campaign performance metrics (CPN, Conversion Rates, CTR, CPC, Demand, and Contribution) to improve efficiency and achieve cost targets.
  • Collaboration: Work with the E-commerce team to recommend new content for paid campaigns and build strong relationships with agencies and suppliers to access the best services and technologies.
  • Reporting: Conduct in-depth reporting on daily, weekly, and monthly performance, providing insights and recommendations to the online team and senior management.
  • Customer Retention: Support the customer retention marketing team to drive repeat purchases and reactivation through online channels.
Requirements
  • Proven experience in a similar role with excellent paid search expertise at a minimum Executive level
  • Strong campaign planning and project management skills
  • Experience managing digital agencies and working within a busy environment
  • Analytical skills and data-driven thinking with a focus on achieving sales targets and improving KPIs
  • Proficiency in online marketing platforms such as Facebook Business Manager and strong knowledge of Adobe/Google Analytics
  • Familiarity with audience management tools, product feeds, Merchant Centre, and tag management
About Talent Forte

Talent Forte is a leading provider of digital marketing solutions. We are dedicated to fostering an inclusive workplace, valuing diversity, and supporting individuals with disabilities. We believe in creating an environment where all employees can thrive and bring their unique perspectives to the table.