Digital Marketing Strategist

2 months ago

City Of London, United Kingdom Michael Page (UK) Full time

About Our Client

Michael Page (UK) is partnering with a leading domestic abuse charity to find a skilled Digital Marketing Strategist.

Job Description

  1. You will develop and implement a comprehensive digital engagement strategy across the organization's owned, paid, and earned channels to drive supporter recruitment and retention.
  2. You will support the growth of the organization's digital platforms and set strategic objectives to enhance online presence.
  3. Oversee the creation and execution of an annual digital mobilization strategy that utilizes integrated digital campaigning, engagement, mobilization, and fundraising to increase supporter engagement and retention.
  4. You will lead on the organization's long-term digital marketing strategy, focusing on email marketing and supporter engagement.
  5. You will identify opportunities to engage and activate supporters in the context of external news or topical subjects in close collaboration with Communications & Campaigns, guiding colleagues and outside agencies.
  6. You will manage the social media and digital mobilization teams.
  7. You will lead on the SEO strategy to improve online visibility.

The Ideal Candidate

  1. You have experience in implementing digital mobilization and engagement strategies across paid, earned, and owned media.
  2. You have experience in content management systems, such as WordPress and Engaging Networks.
  3. You have experience in Google Analytics, PowerBI, Facebook Insights, Twitter Analytics, and Instagram Analytics.
  4. You have experience in Email Marketing Software.

What We Offer

  1. Competitive day rate
  2. London/Hybrid
  3. 6 months fixed-term contract

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