Senior Marketing Specialist

1 week ago


Aldershot, Hampshire, United Kingdom HighPoint Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at HighPoint. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to drive business growth and increase brand awareness.

Key Responsibilities
  • Develop annual marketing plans to support the company's strategic business objectives and annual goals.
  • Manage the company's brand guidelines, media positioning, and core values in conjunction with senior management.
  • Produce engaging, thought-provoking, and insight-driven content for various sectors.
  • Develop and deliver digital campaigns to increase brand awareness and drive sales revenue through social media, email marketing, and other channels.
  • Network Presentations: Make changes of a major nature as and when required.
  • Media Packs: Create media packs and other specific sales materials.
  • Mock-Up's & Photo Library: Create mock-ups and photo libraries as needed for pitches and update the library as required.
  • Develop, manage, and maintain network consumer audience insights from both primary and secondary research sources.
  • Develop insights and write case studies for different sectors.
  • Develop good working relationships with primary trading customers.
  • Undertake regular benchmarking exercises.
Requirements
  • High energy levels - upbeat and engaging, with a positive outlook.
  • Creative and innovative with strong digital marketing skills.
  • Proven experience of writing and delivering marketing and social media plans.
  • Good data/analytical skills and sound ability to utilize desktop research tools to gather audience insights and write compelling insights-driven content.
  • Copy-writing capability and design/visual comms competency knowledge of Indesign/Canva advantageous although there is a graphics team to support.
  • Experience of leading and mentoring a marketing executive or marketing assistant.
  • Appetite to develop a marketing team and be hands-on with delivery activity.
  • Experience of working in a collaborative SME environment, with a flat hierarchy and working closely with Directors.


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