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Talent Marketing Strategist

2 months ago

Northampton, Northamptonshire, United Kingdom Reed Talent Solutions Full time
Job Description

Reed Talent Solutions is a leading provider of workforce solutions, enabling organizations to access the talent they need to grow and succeed. We deliver bespoke solutions that meet our clients' future demands, working with a large portfolio of clients in the UK and Europe.

We are seeking a Talent Marketing Strategist to play a pivotal role in the customer journey, developing creative marketing strategies and working with our client engagement team to sell our recruitment marketing solution. This client-facing position involves presenting and promoting employer branding and recruitment marketing services to enhance our clients' ability to attract and engage a diverse range of employees.

Key Responsibilities:

  • Develop and implement talent marketing strategies to attract and engage top talent.
  • Consult with clients to understand their EVP and talent challenges, creating tailored employer brand profiles and marketing plans.
  • Ensure client diversity, inclusion, and belonging strategies are integral to recruitment marketing plans.
  • Engage actively in the discovery and sales process, collaborating with internal teams to define effective solutions.
  • Develop bid content and campaign proposals, and present in sales pitches as the subject matter expert.
  • Analyse and recommend sourcing channel strategies, including social media campaigns.
  • Work with technology to maximize candidate connection and reach.
  • Collaborate with talent sourcing teams to develop engagement strategies for talent pools.
  • Implement and deploy new talent attraction strategies and campaigns.
  • Create compelling campaigns that highlight client brands and vacancies.
  • Act as the brand guardian for all communications and marketing collateral.
  • Develop impactful media campaigns with media partners.
  • Manage budgets, report on spend, and deliver ROI.
  • Embed metrics into the candidate journey for continuous improvement.
  • Evaluate campaigns to innovate continuously.
  • Design and deliver consultancy solutions for employer branding projects.
  • Collaborate with marketing experts to maximize marketing outputs.
  • Research and develop new initiatives for the employer branding and marketing offering.

Requirements:

  • Proven expertise in employer branding and recruitment marketing.
  • Extensive knowledge of employer branding and recruitment marketing best practices.
  • Experience in a recruitment or talent outsourcing environment.
  • Consultative experience with external clients to develop talent attraction strategies.
  • Track record of designing and deploying successful talent marketing campaigns.
  • Expertise in sourcing channels, including social media.
  • Experience in sales presentations and bids.
  • Proficiency in Microsoft Office and creative programs such as Canva, Prezi, PowerPoint, PowToon, etc.
  • Desirable: Experience delivering solutions to clients in Europe.