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Brand Activation Manager
2 months ago
We are seeking a highly skilled Brand Activation Manager to drive excellence in Derwent brand and product presentation at points of sale. This role will be responsible for developing and executing market-wide and channel-specific marketing campaigns and promotions to drive sell-through in both online and physical stores.
The successful candidate will work closely with the Trade Marketing Manager and sales teams across a matrix organisation to deliver centrally driven marketing activity effectively in local markets, with measurable results.
Key Responsibilities- Develop a deep understanding of the role each sales channel plays in the shopper journey and create a marketing plan to address customer needs at every stage.
- Develop an intimate knowledge of all channel/partner dynamics, competitive landscape, and disseminate this information throughout the organisation to sales, brand marketing, and product marketing colleagues.
- Create and manage a set of robust retail and trade brand and product presentation standards for online and offline, monitoring performance and addressing any compliance issues with corrective measures.
- Co-create annual trade marketing plans, tactical campaigns, and promotions that drive demand and sales in line with the overall strategic marketing plan, including planograms and permanent in-store merchandising, sales support tools, and training plans.
- Own global forecasting, procurement, and implementation of centrally sourced merchandising furniture, seeking economies of scale and flexible solutions.
- Work closely with the Product and Brand team to build tools to successfully educate and inspire the internal sales team and customers, sharing retail/trade toolkits containing guidelines and assets that can be used and executed by local teams/partners.
- Build productive working relationships with relevant buying and marketing contacts in key national retailers and trade partners that work in harmony with the relationships our sales team manage to meet shared objectives.
- Participate in the early stages of the NPD process, contributing trade insight to determine product configuration and packaging for optimal in-store merchandising, conducting trade research as required, and inputting in the building of a robust value proposition that is clearly articulated on pack and through supporting retail/etail presentation.
- Convert product knowledge into appropriate execution and tactics, tailored to each channel, including staff engagement and training programs delivered both remotely and face-to-face.
- Co-ordinate experiential activation in-store, e.g., product demos and workshops, at key regional and national events, and support the planning and delivery of all brand events with a trade focus.
- Work with the Marketing team to ensure new assets are shared with priority customers and deployed across customer websites, supporting in ensuring compliance with the use of assets.
- Monitor and report on retail and trade market trends within the sector, with a focus on competitor brand activity.
- Manage the A&P budget for brand activation and support the Regional Marketing Director to effectively deploy the overall A&P budget for maximum ROI without overspend.
A degree in Marketing or Business Studies is required, with additional language skills (German) being preferable.
We are an equal opportunities employer and welcome applications from diverse candidates.
At ACCO Brands, we are committed to providing an environment of fairness and mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical and mental disability, and any other characteristic protected by applicable law.
