Estee Lauder Counter Leader

4 weeks ago


Aylesbury, Buckinghamshire, United Kingdom Estée Lauder - Brand Full time

Job Summary

The Counter Leader is responsible for driving sales turnover and market share through consistently remaining consumer-focused. They are accountable for achieving this by reflecting a credible and professional brand image to all internal and external consumers at all times, maximising sales through selling, providing excellent service and retail standards, and contributing to efficiencies through adhering to store/brand/company procedures and guidelines.

Sales and Service

• Understand daily/weekly targets and ensure personal awareness of all additional sales avenues, including eventing, Omni, and digital channels.

• Keep up to date with competitor activities and missed opportunities, and effectively leverage social media to drive the business, protect, and enhance the brand image.

• Deliver the brand strategy, ensuring the delivery of an effective local plan, and plan and implement local marketing and events initiatives, aligned to retailer activity.

• Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture.

• Be an ambassador for the brand, leading the way to ensure brand values are represented and brought to life.

Operations

• Plan to ensure the delivery of excellent standards at all times, including product, housekeeping, displays, messaging, and pricing.

• Review retail standards on a daily basis, ensuring they are maintained to the required standard, and ensure deliveries, stock movements, and associated administration are completed within agreed company timeframes.

• Ensure that all auditable processes and administration are actioned to company guidelines and take corrective action in highlighted areas of risk.

Commerciality

• Manage daily replenishment, taking appropriate action where necessary, and maximise sales performance by utilising all commercial reports before making commercial decisions.

• Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales, and identify stock package issues and take corrective action, informing the area manager when out of direct control.

• Effectively manage all promotions and discounts, ensuring they are actioned in line with company guidelines, and identify trends and make suggestions to enhance product performance.

Qualifications

Essential:

• Experience in a fast-paced retail and/or consumer-facing environment

• Ability to drive self-development

• Commercial understanding and awareness of the industry

• Effective communication, organisation, and prioritisation skills

Job Type: Standard

Schedule: Part-time

Shift: Variable

Job Number: 2412850



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