Senior Brand Development Manager
3 weeks ago
Job Title: Brand Manager 12 Month FTC Maternity cover
Job Description:
In this role, you will be responsible for managing excellence in brand and product presentation at points of sale to drive sell-through in both online and physical stores. You will develop and execute market-wide and channel-specific marketing campaigns and promotions, as well as support the Trade Marketing Manager in the execution of tailored trade & consumer promotional marketing campaigns.
Key Responsibilities:
- Develop a deep understanding of the role each sales channel plays in the shopper journey and convert this into a marketing plan to address customer needs at every stage.
- Develop intimate knowledge of all channel/partner dynamics, competitive landscape, and disseminate this information throughout the organisation to sales, brand marketing, and product marketing colleagues.
- Create and manage a set of robust retail and trade brand and product presentation standards for online and offline. Monitor performance and address any compliance issues with corrective measures.
- Co-create annual trade marketing plans, tactical campaigns, and promotions that drive demand and sales in line with the overall strategic marketing plan. Including planograms and permanent in-store merchandising, sales support tool, and training plans.
- Own global forecasting, procurement, and implementation of centrally sourced merchandising furniture, seeking economies of scale and flexible solutions.
- Work closely with the Product and Brand team to build tools to successfully educate and inspire the internal sales team and customers.
- Build productive working relationships with relevant buying and marketing contacts in key national retailers and trade partners that work in harmony with the relationships our sales team manage to meet shared objectives.
- Participate in the early stages of the NPD process contributing trade insight to determine product configuration and packaging for optimal in-store merchandising.
Requirements:
- Experience in a marketing role within a consumer products business operating in online and retail channels.
- Experience of customer-facing activity and agency coordination.
- Strong verbal and written communication skills.
- A confident presenter to both small and large audiences and senior leadership.
- Self-starter.
- Team player with the ability to build strong working relationships regardless of location.
- Proactive and persistent.
- Ability to manage numerous projects on time and within budget.
- Strong analytical skills.
- Demonstrated product launch experience in a trade marketing capacity.
- Experience managing cross-functional project teams.
- Strong project management and organisational skills.
- Customer-focused and passionate about customer marketing.
- Results-oriented with strong attention to detail and disciplined execution.
- Financial acumen and knowledge of accounting terminology.
- MS Office (Excel, Word, PowerPoint) skills required.
About Us: Altitude-Recruitment Limited is an employment agency and employment business.
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