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Assistant Lead Generation Campaign Manager

2 months ago

London, Greater London, United Kingdom Quest Search and Selection Full time
Job Title: Assistant Lead Generation Campaign Manager - B2B Events

Quest Search and Selection is partnering with a fast-growing B2B online publication to fill this exciting role. The business has already made a significant impact in the events space, utilizing innovative formats such as roundtables, webinars, panel discussions, and awards to engage their communities.

Job Summary:

We are seeking an Assistant Lead Generation Campaign Manager - B2B Events to support the sponsorship sales team in accelerating new business acquisition and increasing customer retention. The successful candidate will be responsible for designing targeted campaigns, analyzing data, and creating engaging content to drive business growth across our diverse events portfolio.

Key Responsibilities:
  • Partner with the sponsorship sales team to develop targeted campaigns that align with sales goals
  • Use data-driven insights to optimize campaign strategies for maximum effectiveness and ROI
  • Create engaging content for various marketing channels, including email, social media, webinars, and landing pages
  • Monitor and analyze campaign performance metrics, delivering regular reports to stakeholders
  • Support delegate acquisition and retention efforts through targeted marketing initiatives
  • Develop strategies to engage past attendees and attract new delegates to events
  • Oversee the production of marketing materials, ensuring brand messaging and quality are consistent
Requirements:
  • 2+ years of experience in a similar campaign/marketing lead generation position
  • Proven experience in lead generation and marketing campaign management, preferably within the B2B events industry
  • Proficiency in marketing automation tools and CRM systems, including Google Analytics, UTM tracking, and Salesforce
  • Data management experience and knowledge of GDPR
  • Strong verbal and written communication skills
  • Ability to analyze data and derive actionable insights
  • Able to juggle multiple projects at a time, while maintaining sharp attention to detail
What We Offer:
  • 25 days of holiday
  • Flexible WFH or in-office arrangement (Remote + 1 day per month)
  • Long service rewards