Marketing Campaign Manager

1 month ago


Hull, Kingston upon Hull, United Kingdom University of Hull Full time
About the Role

We are seeking a highly skilled Campaign Specialist to join our Marketing and Student Services Directorate at the University of Hull. As a key member of our team, you will be responsible for leading the overarching campaign delivery, owning budget planning, meeting key deadlines, and washups of the end results.

Key Responsibilities
  • Plan, execute, and optimize the media budget to hit student recruitment KPIs
  • Lead overarching campaign delivery, ensuring all deliverables are briefed and delivered on time
  • Work across all marketing channels, including TV, Radio, Affiliates, OOH, and Digital
  • Build excellent relationships with suppliers, including advertising agencies and affiliate partners
  • Measure campaign success and contribute results into wider Marketing reports
  • Support Performance Marketing Manager with required A/B testing across platforms/channels
  • Act as a champion for the University's new identity and brand
Requirements
  • Highly relevant campaign management and media buying experience
  • Proven track record of campaign planning to drive results
  • Experience working across different agencies and affiliates an advantage
  • Knowledge of analytics tools (Looker, GA, etc)
What We Offer

As a Campaign Specialist at the University of Hull, you will have the opportunity to work with a talented team, develop your skills, and contribute to the success of our Marketing and Student Services Directorate.



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