Campaign Manager

2 months ago


Hull, Kingston upon Hull, United Kingdom University of Hull Full time

About the Role

The University of Hull is seeking a highly skilled Campaign Specialist to lead the delivery of our marketing campaigns. As a key member of our Marketing and Student Services Directorate, you will be responsible for planning, executing, and optimizing our media budget to hit student recruitment KPIs.

Key Responsibilities

  • Plan and execute marketing campaigns across multiple channels, including TV, Radio, Affiliates, OOH, and Digital.
  • Lead the campaign delivery team, ensuring all deliverables are briefed and delivered on time.
  • Work closely with suppliers, including advertising agencies and affiliate partners, to agree media bookings, raise POs, and share insights.
  • Collaborate with the internal Creative Team to agree asset requirements for the campaign.
  • Practice cross-team working to ensure campaign consistency across all channels.
  • Measure campaign success and contribute results to wider Marketing reports.
  • Support Performance Marketing Manager with A/B testing across platforms/channels.
  • Build key relationships with internal and external stakeholders.
  • Act as a champion for the University's new identity and brand.

Requirements

  • Highly relevant campaign management and media buying experience.
  • Proven track record of campaign planning to drive results.
  • Experience working across different agencies and affiliates an advantage.
  • Knowledge of analytics tools (Looker, GA, etc).

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