Campaign Manager

3 weeks ago


Hull, Kingston upon Hull, United Kingdom University of Hull Full time
{"title": "Campaign Specialist", "description": "About the Role

We are seeking a highly skilled Campaign Specialist to join our Marketing team at the University of Hull. As a key member of our team, you will be responsible for leading the delivery of our marketing campaigns, working closely with our suppliers and internal stakeholders to ensure successful outcomes.

Key Responsibilities
  • Plan, execute, and optimize media budgets to achieve student recruitment KPIs
  • Lead overarching campaign delivery, ensuring all deliverables are briefed and delivered on time
  • Work across all marketing channels, including TV, Radio, Affiliates, OOH, and Digital
  • Build strong relationships with suppliers, including advertising agencies and affiliate partners
  • Collaborate with the internal Creative Team to agree asset requirements for the campaign
  • Measure campaign success and contribute results to wider Marketing reports
  • Support Performance Marketing Manager with A/B testing across platforms/channels
  • Act as a champion for the University's new identity and brand
Requirements
  • Highly relevant campaign management and media buying experience
  • Proven track record of campaign planning to drive results
  • Experience working across different agencies and affiliates an advantage
  • Knowledge of analytics tools (Looker, GA, etc)
About Us

The University of Hull is a research-led institution with a strong commitment to academic excellence and innovation. We are proud to be part of Hull, a city that epitomizes northern warmth. Our Marketing team is passionate about developing a data and insights-led approach to Marketing, driving performance across a range of audiences and channels.

", "lang_code": "en"}
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