Marketing Campaign Manager

4 weeks ago


Hull, Kingston upon Hull, United Kingdom University of Hull Full time
Campaign Specialist Role

At the University of Hull, we're seeking a skilled Campaign Specialist to lead our marketing efforts. As a key member of our Marketing and Student Services Directorate, you'll be responsible for planning, executing, and optimizing our media budget to hit student recruitment KPIs.

Key Responsibilities:
Plan and execute marketing campaigns across various channels, including TV, Radio, Affiliates, OOH, and Digital.
Collaborate with our suppliers, including advertising agencies and affiliate partners, to agree on media bookings, raise purchase orders, and share insights.
Work closely with our internal Creative Team to agree on asset requirements for the campaign, including images and video.
Practice cross-team working to ensure campaign consistency across all channels.
Measure campaign success and contribute results to wider Marketing reports.

Requirements:
Highly relevant campaign management and media buying experience.
Proven track record of campaign planning to drive results.
Experience working across different agencies and affiliates is an advantage.
Knowledge of analytics tools, such as Looker and Google Analytics.

About Us
At the University of Hull, we've been challenging people to think differently for almost years. We're research leaders in clean energy, flood resilience, cancer, and wound care, and we're committed to making a positive impact on the world. We're proud to be part of Hull, a city that embodies northern warmth, and we're passionate about enabling people, organizations, and businesses to thrive here and around the world.

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