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Head of Marketing
2 months ago
Clarion Events is seeking an experienced Head of Marketing to lead the development, implementation, and ongoing management of all marketing activities in Defence. As a key member of our team, you will be responsible for leading a talented team of marketing professionals, ensuring that all marketing efforts align with the company's goals and objectives.
Key Responsibilities:- Team Leadership: Manage a team of 10 marketers across digital and events, building a high-performing marketing function, fostering a culture of innovation and collaboration.
- Digital Membership: Define a cross-channel marketing strategy for our new Membership product, including SEO/SEM, social media, email marketing, print, and direct mail. Collaborate closely with product, sales, and customer experience teams to execute on the strategy and align marketing campaigns in Microsoft Dynamics to capture and convert leads outside of our event periods.
- Campaign Management: Work closely with our Central Marketing function to shape the campaign strategy for Defence, ensuring that both live and digital goals are captured in the plan. Implement Pardot to automate marketing campaigns during the event period.
- Brand Management: Take ownership of our event website and brand management, ensuring consistency in brand messaging across all channels and marketing materials. Oversee the development and execution of branding initiatives to enhance brand awareness and loyalty.
- A degree or master's in marketing, business administration, or a related field is desirable.
- Proven track record of success in marketing leadership roles in events and digital is essential.
- Prior experience in developing and launching membership products is preferable.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools or similar, such as Pardot, Microsoft Dynamics are desirable.
Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
We offer a range of benefits, including 25 days' holiday plus bank holidays, end of year wellbeing shutdown, celebration day off, summer hours, and more.
