Senior Digital Marketing Manager
6 days ago
About MRS Digital
MRS Digital is a fast-growing digital marketing agency with a strong reputation for delivering high-quality services to national and international brands. Our team is passionate about creating innovative solutions that drive business growth and success.
Job Description
We are seeking an experienced Senior Digital Marketing Manager to join our team. As a key member of our paid search team, you will be responsible for implementing, managing, and expanding PPC campaigns across a range of clients and platforms.
Key Responsibilities
- Develop and execute paid search strategies to drive conversions and revenue growth
- Manage client budgets and ensure campaigns are pacing and delivering on key performance indicators (KPIs)
- Monitor and optimize keyword bids, account daily and monthly budget caps, impression share, quality score, and other account key metrics
- Collaborate with the Senior Paid Media Manager to plan and strategize paid media campaigns
- Conduct keyword, feed, and placement optimization using data-driven decision making and testing techniques
- Monitor tracking activity for all accounts and ensure accurate reporting
- Stay up-to-date with industry trends and competitor activities to inform campaign optimization
- Ensure high return on investment (ROI) for online marketing efforts
- Provide regular, timely reports to clients on campaign performance
Skill Requirements
- 6+ years of hands-on experience in running paid media campaigns, preferably in an agency setting
- Strong analytical and KPI-driven mindset with attention to detail and ability to build scalable campaigns
- Advanced capability within the Google Ads platform, including Search, Display, and Shopping campaigns
- Solid knowledge of Google Analytics, including setting up and reviewing conversion events
- Ability to optimize accounts using various bidding strategies, including CPA, ROAS, and Value-Based Bidding
- Proficiency in MS Excel, PowerPoint, and Word
- Experience in keyword research, bid management, competitor analysis, data-led ad testing, and A/B and multivariate testing
What We Offer
MRS Digital offers a competitive salary of £40,000 - £55,000 per annum, based on demonstrable experience.
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