CRM & Content Marketing Specialist - Bet

2 months ago

London, Greater London, United Kingdom DAZN Full time
About the Role

We are seeking a highly skilled CRM & Content Marketing Specialist to join our team at DAZN Bet. As a key member of our marketing team, you will be responsible for planning, executing, and optimizing CRM campaigns to deliver customer engagement, retention, and reactivation.

Key Responsibilities
  • Develop and implement creative marketing campaigns to drive customer engagement and business revenues.
  • Co-responsible for planning, coordinating, analyzing, and optimizing all marketing activities to drive conversion, retention, and growth.
  • Design and execute personalized campaigns using relevant communication channels to guarantee customer satisfaction and drive engagement.
  • Manage relevant reports to execute qualification lists for promotions.
  • Fulfill marketing promotional campaigns through automated and manual processes and ensure the cover of fulfillment outside core working hours.
  • Maintain customer segmentation groups to optimize customer opt-in and support the development of new and improved bonus mechanics.
  • Support in the content delivery of the regional playbooks to provide a structured front-end customer experience.
  • Ensure that all regional content regulatory and compliance requirements are adhered to.
  • Monitor and anticipate sports-betting and gaming trends and our competitors and provide the business with regular updates.
  • Understand and manage the sports schedule to define daily content strategies and priorities which will drive engagement by maximizing our communication assets across all customer touchpoints.
Requirements
  • Experienced professional with a minimum of 1 year of experience within the online gaming industry across CRM – preferably with interest in both Sportsbook and Casino.
  • Comfortable working in a fast-paced, dynamic, and international environment.
  • Someone with a passion for sport, in particular football, with a deep understanding of what it means to be a fan across multiple sports.
  • Professional with experience in operating CRM tools (e.g., Optimove, Salesforce, or any other tools) and other tools like CMS. Experience with Optimove is a plus.
  • Someone who will put business performance at the heart of their approach, so they will be passionate about driving results and meeting revenue targets.
  • Previous experience of managing customer lifecycle campaigns and delivering customer loyalty/retention is a plus.
  • Smart, creative, and bold, but at the same time highly data-driven and analytical individual to evaluate marketing campaigns and drive business growth.
  • Knowledge of operating markets is crucial: local gambling regulations, advertisement restrictions, and marketing possibilities.
About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers, and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionize the industry, and we're not going to stop.

DAZN Values
  • Ambitious – people who want to make a big impact and drive DAZN forward.
  • Inventive – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things.
  • Passionate – people who are proud of our product, our content, and our business – and love to shout about it. People who love what they do and show commitment every day.
  • Brave – people who take difficult decisions to help us focus on improving DAZN, our performance, and our results.
  • Supportive – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers.

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