Casino CRM Executive

1 month ago

Maidenhead, Windsor and Maidenhead, United Kingdom Rank Group Full time
About the Role

We are seeking a highly skilled CRM Manager to join our team at Rank Group, a leading global digital gaming company. As a key member of our CRM team, you will be responsible for driving revenue growth for our Grosvenor Venues through effective retention, upsell, and cross-sell campaigns.

Key Responsibilities
  • Develop and execute cross-channel customer contact strategies to enhance customer experiences and drive multi-channel revenue.
  • Analyse the performance of our customer marketing activities, conducting thorough post-campaign analyses to evaluate key financial and customer behaviour indicators.
  • Maintain the quality and consistency of our CRM programs across the brand portfolio, overseeing contact volumes and frequencies to ensure effective communication with our customers.
  • Work closely with cross-functional teams to develop and execute cross-channel customer contact strategies.
Requirements
  • Demonstratable experience in interpreting data and turning it into insightful campaign executions.
  • Strong Excel skills required.
  • Ability to identify and prioritise stakeholders with effective communication skills to collaborate and influence.
  • Demonstrates determination and purpose to deliver and achieve the best results for the organisation.
  • Experience with Adobe Campaign or other large-scale ESPs delivering complex automation flows.
  • Basic technical HTML or SQL knowledge.
What We Offer

We offer a fun, exciting, and varied role with opportunities for growth and development. Our benefits include hybrid working, colleague support networks, menopause support, and weekly PepTalks. We also invest in your growth through development opportunities, leadership training, and cutting-edge industry certifications.

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