CRM and Data Leader

3 weeks ago

Maidenhead, Windsor and Maidenhead, United Kingdom Grosvenor Casinos Limited Full time
About the Role

We are seeking a highly skilled CRM Manager to join our team at Grosvenor Casinos Limited. As a key member of our marketing department, you will be responsible for driving revenue growth through effective retention, upsell, and cross-sell campaigns.

**Key Responsibilities:**

  • Develop and execute cross-channel customer contact strategies to enhance customer experiences and drive multi-channel revenue.
  • Analyse the performance of our customer marketing activities, conducting thorough post-campaign analyses to evaluate key financial and customer behaviour indicators.
  • Maintain the quality and consistency of our CRM programs across the brand portfolio, overseeing contact volumes and frequencies to ensure effective communication with our customers.
  • Collaborate with cross-functional teams to develop and execute customer marketing strategies that drive revenue growth and enhance customer experiences.

Requirements

  • Demonstratable experience in interpreting data and turning it into insightful campaign executions.
  • Strong Excel skills and ability to work with large datasets.
  • Ability to identify and prioritise stakeholders with effective communications skills to collaborate and influence.
  • Demonstrates determination and purpose to deliver and achieve the best results for the organisation.
  • Able to work to challenging targets within tight timeframes, prioritise and set clear measurable and achievable goals.
  • Experience with Adobe Campaign or other large-scale ESPs delivering complex automation flows.
  • Basic technical HTML or SQL knowledge.

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