CRM and Data Strategist

7 days ago


Birmingham, Birmingham, United Kingdom CV-Library Full time

A dynamic and experienced CRM professional is needed to join the marketing team of a leading global organisation, CV-Library. This role is crucial in driving the success of lead generation and conversion processes, ensuring that marketing efforts are data-driven and strategically aligned with the company's growth ambitions.

Key Responsibilities:
  1. Lead Acquisition & Management: Drive new leads into the sales funnel through targeted outreach campaigns and champion initiatives to increase engagement with key offerings, such as webinars.
  2. Data-Driven Insights: Utilise Salesforce to provide in-depth reporting on CRM activities, implement a sophisticated lead scoring system, and support automation across the customer journey.
What We Offer:
  1. Proven experience using Salesforce within a marketing context.
  2. Competitive annual bonus.
  3. Share options and a contributory pension scheme.
  4. Enhanced parental leave scheme and free EV charging on-site.


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