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CRM and Data Leader

2 months ago

Birmingham, Birmingham, United Kingdom Guillaume Masson Full time

**About Guillaume Masson**

Guillaume Masson is a leading e-commerce technology company that has been at the forefront of innovation since its founding in 2010.

**Job Summary**

We are seeking a highly skilled CRM and Data Executive to join our growing Digital function. The ideal candidate will have a strong background in CRM and data analysis, with experience in delivering strategic projects and managing 3rd party relationships.

**Key Responsibilities**

  • Work closely with the Senior CRM Manager to develop and implement a CRM strategy aligned with the company's objectives and customer-centric approach.
  • Analyse customer data to build out a segmentation and lifecycle strategy, and leverage data to inform opportunities for personalisation and conversion optimisation.
  • Be the subject matter expert on the ideal customer experience, and execute a testing plan across trading, brand and automated email flows to optimise performance.
  • Support the wider CRM team with the delivery of their projects, and collaborate with cross-functional teams to drive business growth.
  • Develop and maintain relationships with 3rd party vendors and partners to ensure seamless integration and delivery of CRM solutions.

**Requirements**

  • Proven experience in a CRM/Email role, with a track record of delivering multi-channel campaigns and executing projects in digital-first or tech environments.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and develop insights-driven recommendations.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders.
  • Experience with HTML and CSS, and a strong understanding of data analysis and reporting tools.

**What We Offer**

Guillaume Masson offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to attracting and retaining top talent, and offer a competitive salary and benefits package.