Director of Personal Insurance Campaigns
3 days ago
As a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in developing and executing multi-channel campaigns to promote Personal Insurance products and drive agent recruiting.
Key Responsibilities:- Collaborate with the Marketing team to ideate and launch ongoing multi-channel campaigns for Personal Insurance products, including Auto, Home, Flood, Boat, Motorcycle, Medicare, and Healthcare.
- Develop and execute digital campaigns in Google, Bing, and Social channels, ensuring optimal campaign performance and ROI.
- Provide weekly and monthly reporting on campaign performance, identifying areas for improvement and optimization.
- Manage day-to-day account activities, including campaign spend optimization, audience creation, and budget management.
- Work closely with design and content teams to develop creative assets for campaign execution.
- Research and analyze platform improvements and new offerings in the social media space to stay ahead of the competition.
- Lead Medicare Sales Manager Grass Roots Marketing Meetings to drive sales growth and agent engagement.
- Conduct ongoing keyword discovery and expansion to inform campaign development and refinement.
- Evaluate market opportunities to identify areas for campaign improvement and competitor analysis.
- Assist in creating Medicare sales and Retail broker sales contests/awards as needed.
- Ensure national campaign creatives are available within the asset management system (Total Expert).
- Perform additional duties as the role evolves to meet business needs.
- Proven experience in multi-channel campaign development and execution.
- Strong background in SEM and Social Media campaign management.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Proficiency in web tools, including Google Ad Manager, SEMRush, and WebTrends.
- Up-to-date knowledge of the latest trends and best practices in SEM and Social Media.
- Presentation skills, including delivery and development.
- Ability to work cross-functionally in a matrix environment.
- Working knowledge of asset management tools for sales content distribution.
About Baldwin Risk Partners:
At Baldwin Risk Partners, we're dedicated to providing exceptional insurance solutions and services to our clients. Our team is passionate about delivering innovative marketing strategies that drive results. If you're a motivated and experienced professional looking to join a dynamic team, we encourage you to explore this opportunity further.
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Director of Personal Insurance Campaigns
5 days ago
Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full timeJob Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in developing and executing multi-channel campaigns to promote Personal Insurance products and drive agent recruiting.Key Responsibilities:Collaborate with the...
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Director of Personal Insurance Campaigns
5 days ago
Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full timeJob Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in developing and executing multi-channel campaigns to promote Personal Insurance products and drive agent recruiting.Key Responsibilities:Collaborate with the...
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Director of Personal Insurance Campaigns
1 week ago
Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full timeDirector, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training materials for...
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Director of Personal Insurance Campaigns
1 week ago
Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full timeDirector, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training materials for...
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Director of Personal Insurance Campaigns
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Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full timeJob Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a pivotal role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training...
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Director of Personal Insurance Campaigns
2 weeks ago
Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full timeJob Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a pivotal role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training...
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Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full timeAbout the RoleBaldwin Risk Partners is seeking a highly skilled and experienced Director, Personal Insurance Campaigns and Strategy to join our Personal Lines Marketing team. As a key member of our team, you will be responsible for developing and executing multi-channel campaigns to drive sales and growth for our Personal Insurance products.Key...
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