Director, Personal Insurance Campaigns and Strategy

2 months ago


Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time
About the Role

Baldwin Risk Partners is seeking a highly skilled and experienced Director, Personal Insurance Campaigns and Strategy to join our Personal Lines Marketing team. As a key member of our team, you will be responsible for developing and executing multi-channel campaigns to drive sales and growth for our Personal Insurance products.

Key Responsibilities
  • Campaign Development and Execution: Work with the Marketing team to ideate and develop ongoing multi-channel campaigns for Personal Insurance products, including Auto, Home, Flood, Boat, Motorcycle, Medicare, and Healthcare.
  • Digital Campaign Management: Create, launch, and monitor digital campaigns in Google, Bing, and Social channels, ensuring optimal campaign performance and ROI.
  • Reporting and Analysis: Provide weekly and monthly reporting on campaign performance, identifying areas for improvement and opportunities for growth.
  • Account Management: Manage day-to-day account activities, including campaign spend optimization, audience creation, and budget management.
  • Creative Development: Strategize and coordinate with design and content teams to develop creative assets for campaign execution.
  • Market Research: Research platform improvements and new offerings in the social media space to stay ahead of the competition.
  • Leadership and Collaboration: Lead Medicare Sales Manager Grass Roots Marketing Meetings and collaborate with cross-functional teams to drive campaign success.
  • Keyword Research and Analysis: Perform ongoing keyword discovery and expansion for campaign development and refinement.
  • Competitor Analysis: Research and analyze competitor advertising to identify opportunities for differentiation.
  • Contest and Award Development: Assist in the creation of Medicare sales/Retail broker sales contests/awards as needed.
  • Asset Management: Make national campaign creatives available within the asset management system (Total Expert).
Requirements
  • Proven Campaign Development Experience: Proven multi-channel campaign development and execution experience, with a focus on Personal Insurance products.
  • SEM and Social Media Expertise: Proven SEM and Social Media campaign management experience, with a solid understanding of performance marketing, conversion, and online customer acquisition.
  • Technical Skills: In-depth experience with web tools, such as Google Ad Manager, SEMRush, and WebTrends.
  • Communication and Collaboration: Excellent presentation skills, with the ability to work cross-functionally in a matrix environment.
  • Asset Management: Working knowledge of asset management tools for sales content distribution.


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in developing and executing multi-channel campaigns to promote Personal Insurance products and drive agent recruiting.Key Responsibilities:Collaborate with the...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in developing and executing multi-channel campaigns to promote Personal Insurance products and drive agent recruiting.Key Responsibilities:Collaborate with the...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in developing and executing multi-channel campaigns to promote Personal Insurance products and drive agent recruiting.Key Responsibilities:Collaborate with the...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in developing and executing multi-channel campaigns to promote Personal Insurance products and drive agent recruiting.Key Responsibilities:Collaborate with the...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training materials for...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training materials for...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in developing and executing multi-channel campaigns to drive business growth. This includes Paid Media campaigns (SEM) and social media ads, as well as creating...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in developing and executing multi-channel campaigns to drive business growth. This includes Paid Media campaigns (SEM) and social media ads, as well as creating...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team, the Director, Personal Insurance Campaigns plays a critical role in developing and executing multi-channel campaigns that drive business growth and customer engagement.Key Responsibilities:Collaborate with the Marketing team to conceptualize and launch...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a pivotal role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a pivotal role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a pivotal role in creating and executing multi-channel campaigns that drive results. This individual works closely with the team and key stakeholders to develop and launch campaigns across Paid...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Director, Personal Insurance CampaignsAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a pivotal role in creating and executing multi-channel campaigns that drive results. This individual works closely with the team and key stakeholders to develop and launch campaigns across Paid...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Director, Personal Insurance Campaigns Job SummaryAs a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a pivotal role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Baldwin Risk Partners is seeking a highly motivated and experienced Director, Personal Insurance Campaigns to join our growing team. In this role, you will play a pivotal part in developing and executing multi-channel marketing campaigns that drive brand awareness, customer acquisition, and sales growth across our diverse portfolio of personal insurance...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Baldwin Risk Partners is seeking a highly motivated and experienced Director, Personal Insurance Campaigns to join our growing team. In this role, you will play a pivotal part in developing and executing multi-channel marketing campaigns that drive brand awareness, customer acquisition, and sales growth across our diverse portfolio of personal insurance...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job SummaryThe Director, Personal Insurance Campaigns will lead the development and execution of multi-channel campaigns for Personal Insurance products, including Auto, Home, Flood, Boat, Motorcycle, Medicare, and Healthcare. This role will work closely with the Marketing team and key business stakeholders to create and launch campaigns that drive sales and...


  • Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time

    Job Title: Digital Campaign DirectorJob Summary:The Digital Campaign Director will lead the development and execution of multi-channel campaigns for Personal Insurance products, including Auto, Home, Flood, Boat, Motorcycle, Medicare, and Healthcare. This role will work closely with the Marketing team to ideate and launch campaigns in Google, Bing, and...