Insurance Campaigns Director
4 weeks ago
Director, Personal Insurance Campaigns Job Summary
As a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a pivotal role in creating and launching multi-channel campaigns that drive results. This includes Paid Media campaigns (SEM) and social media ads, as well as developing training materials for Sales partners and providing one-on-one consultations to help sales managers grow their recruiting campaigns.
Key Responsibilities:
- Work with the Marketing team to ideate ongoing multi-channel campaigns for Personal Insurance products (Auto, Home, Flood, Boat, Motorcycle, etc.) and agent recruiting
- Create, launch, and monitor digital campaigns in Google, Bing, and Social channels
- Provide weekly and monthly reporting on campaign performance
- Manage day-to-day account activities, including campaign spend optimization, audience creation, and budget management
- Collaborate with design and content teams to develop creative for campaign execution
- Research platform improvements and new offerings in the social media space
- Lead Medicare Sales Manager Grass Roots Marketing Meetings
- Perform ongoing keyword discovery and expansion for campaign development
- Evaluate market opportunities for campaign refinement
- Research and analyze competitor advertising
- Assist in creating Medicare sales/Retail broker sales contests/awards as needed
- Make national campaign creatives available within the asset management system (Total Expert)
- Additional duties as the role continues to evolve
Requirements:
- Proven experience in multi-channel campaign development and execution
- Proven SEM and Social Media campaign management experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with web tools (e.g., Google Ad Manager, SEMRush, WebTrends)
- Up-to-date knowledge of the latest trends and best practices in SEM and Social Media
- Presentation skills - delivery and development
- Ability to work cross-functionally in a matrix environment
- Working knowledge of asset management tools for sales content distribution
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