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Director of Personal Insurance Campaigns

1 month ago

Norwich, Norfolk, United Kingdom Baldwin Risk Partners Full time
Job Title: Director, Personal Insurance Campaigns

As a key member of the Personal Lines Marketing team at Baldwin Risk Partners, the Director, Personal Insurance Campaigns plays a crucial role in developing and executing multi-channel campaigns to promote Personal Insurance products and drive agent recruiting.

Key Responsibilities:
  • Collaborate with the Marketing team to ideate and launch ongoing multi-channel campaigns for Personal Insurance products, including Auto, Home, Flood, Boat, Motorcycle, Medicare, and Healthcare.
  • Develop and execute digital campaigns in Google, Bing, and Social channels, ensuring optimal campaign performance and ROI.
  • Provide weekly and monthly reporting on campaign performance, identifying areas for improvement and optimization.
  • Manage day-to-day account activities, including campaign spend optimization, audience creation, and budget management.
  • Work closely with design and content teams to develop creative assets for campaign execution, ensuring alignment with business objectives.
  • Stay up-to-date with platform improvements and new offerings in the social media space, identifying opportunities for campaign refinement and growth.
  • Lead Medicare Sales Manager Grass Roots Marketing Meetings, driving collaboration and strategy development.
  • Conduct ongoing keyword discovery and expansion for campaign development, ensuring relevance and effectiveness.
  • Evaluate market opportunities for campaign refinement, staying ahead of the competition.
  • Research and analyze competitor advertising, informing campaign strategy and optimization.
  • Assist in creating Medicare sales/Retail broker sales contests/awards as needed, driving engagement and motivation.
  • Make national campaign creatives available within the asset management system (Total Expert), ensuring seamless campaign execution.
  • Perform additional duties as the role evolves, adapting to changing business needs.
Requirements:
  • Proven experience in multi-channel campaign development and execution, with a focus on Personal Insurance products.
  • Strong background in SEM and Social Media campaign management, with a solid understanding of performance marketing, conversion, and online customer acquisition.
  • Expertise in web tools, including Google Ad Manager, SEMRush, and WebTrends.
  • Up-to-date knowledge of the latest trends and best practices in SEM and Social Media.
  • Presentation skills, with the ability to deliver and develop compelling presentations.
  • Ability to work cross-functionally in a matrix environment, collaborating with various stakeholders to drive business objectives.
  • Working knowledge of asset management tools for sales content distribution.

About Our Culture:

At Baldwin Risk Partners, we value collaboration, innovation, and customer-centricity. If you're passionate about Personal Insurance marketing and eager to drive business growth, we encourage you to explore this opportunity further.