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Marketing Director

2 months ago

Crewe, Cheshire East, United Kingdom 3Search Full time

Job Title: Marketing Director - Product Growth Specialist

Company: 3Search

Job Type: Full-time

Location: Hybrid - 3 Days a Week

Salary: £90,000 - £150,000

About the Role:

We are seeking an experienced Marketing Director to lead our product growth strategy. As a key member of our team, you will be responsible for driving holistic marketing efforts, with a focus on product marketing and demand generation.

Key Responsibilities:

  • Product Marketing: Develop a compelling narrative and proposition that drives purchases in an increasingly tech-savvy B2B market.
  • User Journey Mapping: Champion the voice of the customer and develop an indicative user journey, creating touchpoints to convert them.
  • Team Building: Manage and develop a team comprising of both senior leaders and junior marketers.
  • Nurture Strategy: Develop a strategy aimed at converting significant leads generated.
  • Demand Generation: Work with teams to drive demos, trials, and more, using demand gen principles.

About You:

  • Extensive product marketing experience in a SaaS business.
  • 10+ years' experience in a similar role.
  • Ambitious, having worked in an environment that regularly releases new products and updates.