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Marketing Strategy Director
2 months ago
About 54 Group:
54 is a leading sports and entertainment agency with a global presence, operating across five regions and eight offices. We work with rights holders, governing bodies, and major investors to deliver world-class events and experiences.
Role Objective:
We are seeking an experienced Marketing Strategy Senior Account Director - Events to join our team, playing a pivotal role in the delivery of our global golf events portfolio. The ideal candidate will have a proven track record in directing marketing functions, adhering to best practices, and utilizing insights to drive event attendance and commercial returns.
Key Responsibilities:
- Develop and execute marketing strategies for professional golf tour events, allocating campaign budgets and managing approvals with clients.
- Lead the event marketing function, managing a team of four, and coordinating internal support from across the organization.
- Work closely with the commercial team to understand and integrate creative solutions for event partners and commercial sponsors.
- Devise and oversee the delivery of outstanding creative activations, demonstrating the full extent of 54's creativity and capability.
- Evaluate and analyze the success of each event campaign to ensure key learnings are ingrained in future delivery.
Requirements:
- Experience in conceptualizing, creating, and delivering cross-platform marketing campaigns for significant sporting events.
- Proven ability to lead senior members of the marketing team, including communications, social media, and advertising.
- Stakeholder management experience, dealing appropriately with C-Suite individuals internally and externally.
- Budget holder and responsibility for all event marketing spend.
What We Offer:
- Commensurate with experience.
- Discretionary annual bonus of up to 8%.
- 25 days annual leave + public holidays.
- Employee Assistance Program (EAP).
- International travel.
