Marketing Strategy Director
4 weeks ago
Job Title: Marketing Strategy Director
Company: Undisclosed
Location: London, Paddington (3 days per week on site)
Job Type: Full-time
Salary: £73,000 per annum
Contract: 12 Month – initial assignment
About the Role:
We are seeking a Marketing Strategy Director to join our team in London. The successful candidate will be responsible for defining the strategy for marketing and overseeing the delivery of relevant, personalised, and exciting campaigns.
Key Responsibilities:
- Manage the end-to-end delivery of marketing campaigns, working closely with our BU marketing teams.
- Collaborate with other marketing teams to bring the loyalty proposition, benefits, and campaign moments to life across touchpoints, channels, and activities.
- Collaborate with Analytics and Data Science teams to leverage data-led opportunities and analyze post-campaign findings.
- Ensure all customer communications align with brand standards and reflect communication standards.
- Optimize campaigns against key performance metrics, including open rates, click-through rates, offer redemption, and opt-outs.
- Ensure all activity is delivered on time and within budget, communicating appropriate risks and mitigations.
- Maintain positive relationships with delivery partners (data, creative, development agencies, etc.).
Requirements:
- CRM experience
- Campaign Management/Project Management experience
- Customer-centric with a good degree of commerciality
- Retail/Loyalty experience
- Experience in agency management
- Data literate and numerically literate
- Experience in email and customer journey design and build (ideally using Salesforce Marketing Cloud) desirable
- Multichannel marketer – experience across digital, media, CRM, and events/PR
What We Offer:
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
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