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Performance Marketing Executive

2 months ago

Harrogate, North Yorkshire, United Kingdom Casterton Full time

About the Role:

Casterton is seeking an experienced Ecommerce Content and Advertising Manager to drive new customer acquisitions and retention. As a key member of our team, you will be responsible for creating and optimizing product listings, developing performance marketing campaigns, and collaborating with internal teams to ensure integrated plans and content.

Key Responsibilities:

  • Develop and implement product listing creation and optimization strategies to improve conversion rates and repeat rates across the EU
  • Create and manage digital assets, written content, and keywords to drive traffic across multiple channels
  • Support and develop paid media multi-channel strategy and creation of targeted creative campaigns
  • Implement D2C performance marketing campaigns to improve conversion rates and repeat rates across the EU
  • Manage and optimize budgets to maximize cost per acquisition, ROI, and CRO
  • Collaborate with internal teams to ensure integrated plans and content
  • Develop and deliver insights and reporting, monitoring performance and optimizing to drive effectiveness

Requirements:

  • 1-2+ years' experience in a commercially focused Ecommerce role
  • Paid search experience and cross-channel experience in SEO, paid social, display, etc.
  • Strong Excel skills for planning and reporting
  • Strong written and content skills

About Casterton:

Casterton is a fast-growing and dynamic organization with excellent opportunities for development and career growth. We are committed to delivering exceptional results and providing a supportive and collaborative work environment.