Marketing Coordinator
5 days ago
Job Title: Marketing Assistant
Location: Leicester
Department: Marketing
Reports to: Marketing Manager
Job Summary:
We are seeking a highly motivated and organized Marketing Assistant to support the execution of various marketing activities, with a focus on social media management, email campaigns, and maintaining accurate marketing databases. The role will require proficiency in Salesforce Marketing Cloud and Microsoft Office to assist in the day-to-day management and execution of digital marketing initiatives.
Key Responsibilities:
- Social Media Management:
- Assist in planning, creating, and scheduling engaging content for social media platforms.
- Monitor and respond to interactions on social media to improve engagement and brand awareness.
- Track social media performance and provide reports with insights for improvement.
- Email Marketing:
- Help design and implement email marketing campaigns, including newsletters, promotional emails, and product announcements, using Salesforce Marketing Cloud.
- Assist in writing and proofreading email content to ensure brand consistency and accuracy.
- Monitor email campaign performance (open rates, click-through rates) and make data-driven recommendations for optimization.
- Database Management:
- Maintain and update email lists and marketing databases, ensuring data accuracy and compliance with GDPR and other regulations.
- Segment email lists using Salesforce Marketing Cloud to ensure personalized and targeted communication for different customer groups.
- Help manage opt-ins, opt-outs, and subscription preferences.
- General Marketing Support:
- Assist with market research and competitor analysis to inform marketing strategies.
- Provide administrative support, such as preparing marketing materials, coordinating marketing events, and producing reports using Microsoft Office (Word, Excel, PowerPoint).
- Collaborate with other departments (e.g., sales, customer service) to ensure cohesive marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field (or currently pursuing).
- Proven experience in social media management, email marketing, and database management, preferably in a similar role or internship.
- Proficiency in Salesforce Marketing Cloud and Microsoft Office (Word, Excel, PowerPoint, Outlook) is essential.
- Strong written and verbal communication skills.
- Basic understanding of analytics and data-driven marketing strategies.
- Excellent organizational skills and attention to detail.
- Ability to multitask and meet deadlines in a fast-paced environment.
Preferred Skills:
- Experience with content creation (copywriting, graphic design, etc.).
- Knowledge of SEO and digital marketing trends.
- Familiarity with CRM systems and marketing automation platforms.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- Dynamic and collaborative work environment.
Job Type: Full-time
Pay: £23,000.00-£24,000.00 per year
Experience:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: In person
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