Head of Customer Experience
2 months ago
We are seeking a highly skilled and experienced professional to join our team as the Head of Customer Experience. As a key member of our leadership team, you will be responsible for driving our customer retention and growth strategies, leveraging your expertise in CRM and personalisation to deliver exceptional customer experiences.
Key Responsibilities- Lead Customer Retention Strategy: Develop and execute a comprehensive customer retention strategy, focusing on delivering highly personalised automated customer communication journeys.
- Enhance Customer Communications: Continuously improve our customer communications capability, increasing our personalisation capabilities and delivering at a high level with a lean team.
- Drive Consistency and Excellence: Ensure consistency and excellence in our customer messaging, making sure that our communications deliver value for our customers and reflect our brand.
- Data-Driven Decision Making: Use a data-driven approach to analyse key metrics and inform decision-making, ensuring CRM strategies are effectively measured and optimised for success.
- Expand CRM Channels: Expand our CRM channels beyond email and push notifications, improving our ability to reach the right customer, at the right time, through the right channel and with the right message.
- Collaborate with Engineering and Data Science Teams: Work closely with our CRM Engineering team to continually improve our customer communications program, focusing on personalisation, automation, and configurability, and with our Data Science and Analytics team to improve our customer segmentation and targeting.
- Extensive CRM Experience: Extensive experience working in CRM for a digital ecommerce brand.
- Leadership Experience: Experience in a people management or 'head of' role.
- Collaboration and Communication Skills: Experience of working closely and collaboratively with engineering and product teams.
- Data-Driven Mindset: Highly data-driven mindset with a strong emphasis on using data and analysis to drive decisions.
- Proven CRM Experience: Proven experience working across the CRM value chain, including strategy, content, communications, technology, and operations.
- Customer-Centric Approach: Strong customer mindset, with an eye for detail and ability to understand what delivers impact for customers and for the business.
- Ambition and Adaptability: Ambition to deliver big impact in a growing business, with a hands-on style and ability to operate at multiple levels.
- Commercial and Technical Acumen: Strong understanding of the commercial, customer, and technical KPIs that determine success in CRM.
- Travel Industry Experience: Experience in the travel sector.
- Language and Market Experience: Experience working in multiple languages and markets.
- Braze Platform Experience: Experience of the Braze platform and Liquid language.
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