Marketing Operations Specialist

23 hours ago

London, Greater London, United Kingdom Michael Page Marketing Full time
{"title": "Marketing Operations Manager", "description": "Job Summary

We are seeking a highly skilled Marketing Operations Manager to join our team in London. As a key member of our marketing team, you will be responsible for managing projects, improving processes, and driving the improvement of our digital capabilities.

Key Responsibilities
  • Performance measurement: Monitor performance, develop insights, and make recommendations to optimize campaigns.
  • CRM ownership: Be the CRM expert within the team, empowering our marketing team to nurture leads effectively by developing and managing our lead management process and lead scoring.
  • Agency management: Own the development agency relationship, gathering requirements across the team, and coordinating with design to brief in changes to the agency across all websites.
  • Digital capabilities: Drive the improvement of our digital capabilities with a customer-first mindset, identifying opportunities for improvements to the customer experience.
  • Budgeting: Monitor expenditure and complete a formal monthly review of actual and forecast expenditure with the Head of Marketing.
  • Process management: Gather requirements from the team to develop scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.
  • Operational activities: Ensure effective delivery of the team's 'business as usual' operational activities, utilizing appropriate team resource where required.
  • Infrastructure: Own, maintain, and improve our marketing tech stack.
Requirements
  • Educated to degree standard, but not essential.
  • Excellent written and verbal communication skills.
  • At least three years of CRM experience (preferably in HubSpot).
  • A good understanding of database structure, data hygiene, analytics, and attribution.
  • Technically capable, excellent communicator, and a desire to improve processes.
  • Ideally will have worked in financial services.
What We Offer

A competitive salary and benefits package.

", "lang_code": "en"}

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