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Marketing Manager

2 months ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
Job Opportunity

Events Marketing Manager

We are seeking an experienced Events Marketing Manager to join our team at Marketing Talent, a leading marketing recruitment agency. As an Events Marketing Manager, you will play a key role in expanding the reach and revenue of our global conferences and awards.

Your primary responsibility will be to develop and implement high-calibre marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns. You will utilise a mix of channels, including email, social media, and content marketing, to maximise event visibility and registration.

You will also be responsible for devising and implementing strategies to increase the return rate of event attendees, building and managing databases, and testing, measuring, and evaluating channels and tactics to improve results.

In addition, you will create and manage partnerships with media and association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.

This is an exciting opportunity to join a market leader in B2B publishing and events, with excellent opportunities for progressing your career.

Requirements:

  • Minimum of 2 years of B2B Events marketing experience, preferably with experience in conferences and awards
  • Strong focus on audience / delegate acquisition
  • Ideally experience working in the B2B financial, data or market intelligence sectors
  • Experience devising or influencing events pricing strategies is beneficial
  • Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets
  • Confident use of Excel, CRM and Marketing Automation platforms (SalesForce & Pardot ideally)
  • Solid experience using social media marketing (ideally LinkedIn Ads)
  • Excellent written and verbal communication skills in English
  • Good eye for design and ability to produce high-quality marketing materials

Key Responsibilities:

  • Develop and implement high-calibre marketing campaigns for multiple conferences and awards
  • Utilise a mix of channels to maximise event visibility and registration
  • Devise and implement strategies to increase the return rate of event attendees
  • Build and manage databases, keeping data up to date and relevant for every campaign
  • Test, measure, and evaluate channels and tactics to improve results
  • Create and manage partnerships with media and association partners, as well as speakers and sponsors
  • Develop and deliver content marketing strategies that enhance the events' social media
  • Coordinate with Operations and Programming teams to produce marketing deliverables

About Us:

Marketing Talent is a leading marketing recruitment agency, specialising in B2B marketing recruitment. We work with a range of clients across the marketing industry, from small start-ups to large corporations.

We are passionate about helping our clients find the best talent in the industry, and we are committed to providing a high-quality service to all our clients and candidates.

How to Apply:

If you are a motivated and experienced Events Marketing Manager looking for a new challenge, please submit your application, including your CV and a cover letter, to [insert contact information].