Vice President of Brand Strategy
4 weeks ago
Jagex Limited is seeking a seasoned and strategic Vice President of Brand Strategy to spearhead the brand vision and implementation. If you possess a robust history of crafting successful brand initiatives within consumer sectors, this opportunity may align with your expertise.
Core Responsibilities:
- Formulate and implement a holistic brand strategy for the RuneScape Franchise and Jagex Corporate Identity.
- Perform market analysis and evaluate player insights to identify target demographics.
- Develop audience segmentation and persona profiles to guide brand positioning.
- Oversee the brand portfolio for the RuneScape Franchise, ensuring uniformity across all platforms.
- Partner with cross-disciplinary teams to deliver integrated brand experiences.
- Track brand performance metrics and offer strategic insights for enhancement.
Qualifications:
- Expertise in brand management, ideally within the gaming sector.
- Demonstrated success in formulating impactful brand strategies.
- Exceptional analytical and communication abilities.
- Collaborative leadership approach with a talent for team building and management.
What We Provide:
Jagex offers an extensive Perks & Benefits package that includes Private Healthcare, Pension contributions, Employee Assistance Programme, and more. We promote flexible working hours and a cooperative work atmosphere.
About Jagex:
Jagex is a dynamic global gaming company focused on creating enduring game IPs for dedicated gamers. We empower our players and cultivate loyal communities through active engagement. If you aspire to contribute to this thrilling journey, we welcome your interest.
Join us at Jagex and play a pivotal role in shaping games that exceed expectations and foster lasting communities.
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