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Vice President of Brand Strategy

3 months ago

Cambridge, Cambridgeshire, United Kingdom Jagex Limited Full time

Jagex Limited is in search of a seasoned and strategic Vice President of Brand Strategy to spearhead the brand vision and implementation. If you possess a successful history in crafting impactful brand strategies within consumer-focused sectors, this opportunity may align with your expertise.

Key Responsibilities:

  • Formulate and implement a holistic brand strategy for the RuneScape Franchise and Jagex Corporate Brand.
  • Conduct thorough market analysis and evaluate player insights to identify target demographics.
  • Develop audience segmentation and persona profiles to guide brand positioning.
  • Oversee the brand portfolio for the RuneScape Franchise, ensuring uniformity across all channels.
  • Collaborate with interdisciplinary teams to provide integrated brand experiences.
  • Track brand performance metrics and offer strategic insights for enhancement.

Requirements:

  • Proven experience in brand management, ideally within the gaming sector.
  • Demonstrated success in crafting effective brand strategies.
  • Exceptional analytical and communication abilities.
  • Collaborative leadership approach with a talent for team building and management.

What We Offer:

Jagex provides a comprehensive Perks & Benefits package, including Private Healthcare, Pension contributions, Employee Assistance Programme, and more. We advocate for flexible working hours and a cooperative work atmosphere.

About Jagex:

Jagex is a dynamic global gaming company dedicated to developing enduring game IPs for core gamers. We empower our players and cultivate loyal communities through active engagement. If you are interested in being part of this thrilling journey, we would be eager to connect with you.

Join us at Jagex and contribute to the creation of timeless games that challenge expectations and foster dedicated communities.